Long Live the world #blockout2024 Campaign!!!

By Simon Gallagher - La Marx US 15/5/24

A "digital guerrilla" movement called #Blockout2024 (Boycott or Blockade) is underway. It is a movement of repudiation of big brands, multinationals, Hollywood artists and celebrities. This movement began on May 6, 2024 when the Gala of the Met event provoked a massive popular repudiation of the attitude of the celebrities who flocked to the steps of the Metropolitan Museum of Art in New York, wrapped in jewels and finery.

A wave of outrage swept among the youth, and the hundreds of pro-Palestinian activists protesting just a few miles away as Israeli airstrikes targeted Rafah earlier that night, killing vulnerable and defenseless Palestinians. One of the events that aroused the most outrage was the video of influencer Hayley "Baylee" Kalil who appears in an extravagant costume and posted a video of herself at a Met Gala saying the phrase "Let them eat cake", imitating the words of Marie Antoinette in the French Revolution.

The extravagant spending and corruption of King Louis XVI and Marie Antoinette within their powerful court were the expression of a heartless elite, indifferent to the sufferings of the poverty-stricken people. That's when a TikTok user, named "Rae" (@ladyfromtheoutside) launched the "digital guillotine" or "digitine" movement and asking TikTok users to start by unfollowing celebrity Baylee in particular, and all celebrities in general.

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